Harmonic Executive

The Head of Marketing will lead all marketing functions, with a primary focus on growing listener audiences, building show-level and studio-wide brand awareness, and driving digital engagement across owned and paid channels.

You’ll be responsible for audience acquisition and retention strategies, show launches, brand partnerships, and content-driven campaigns. The ideal candidate understands the nuances of building digital audiences in a crowded attention economy—and knows how to turn listeners into loyal fans.

This is a high-impact executive role, working closely with founders, showrunners, and platform partners to shape the narrative and future of the studio.

Responsibilities:

• Own and evolve the studio’s digital marketing strategy, with a focus on listener growth, show promotion, and platform visibility.
• Lead show launch campaigns from pre-production through post-release, working closely with creators and producers to maximize exposure.
• Oversee paid digital advertising (social, display, podcast platforms), SEO, and email marketing efforts to optimize acquisition and retention.
• Build and manage a small but mighty in-house team and external marketing partners across brand, performance, and content marketing.
• Develop and maintain marketing partnerships with podcast platforms, media outlets, and cross-promotion networks.
• Build compelling brand narratives that connect with target audiences across social, podcast platforms, newsletters, and events.
• Use data and audience insights to continually refine strategies, inform content decisions, and report on performance.
• Champion audience development initiatives, including fan engagement, community growth, and listener lifecycle marketing.

Required Experience

• 8–10+ years of experience in marketing leadership roles, ideally in digital media, entertainment, or content-driven businesses.
• Deep understanding of digital marketing best practices, podcast or streaming promotion, and multi-platform brand building.
• Proven ability to lead successful campaigns across social, audio platforms (Spotify, Apple, etc.), newsletters, and paid channels.
• Experience scaling marketing functions in startup or creative environments.
• Exceptional communication and storytelling skills, with a strong creative sensibility.
• Hands-on experience with marketing tools and analytics platforms.
• Comfortable working cross-functionally with editorial, production, and sales teams.

Bonus Skills

• Prior experience in the podcast, audio, or creator economy space.
• Passion for culture, media, and storytelling.
• Familiarity with fan engagement, live events, or community platforms (e.g., Discord, Substack, Patreon).
• Experience with affiliate or creator partnerships.

Salary: $275,000 – $325,000 + Bonus + Equity

Location: New York Metro Area (Hybrid) or Remote (U.S. based)

Please get in touch with [email protected] for more information.